In logistics, small delays become big issues when they aren’t surfaced early. Automation turns operational signals into actions: notify customers, escalate to a dispatcher, or trigger an internal workflow.
What to automate
- Missed milestones (pickup/delivery windows)
- ETA drift beyond tolerance
- Exceptions that require customer updates
- Documents missing (POD/BOL)
Keep it simple
Start with a few rules and make them measurable. The goal is fewer manual follow-ups and better reliability.